Socioeconomic Status (SES) is an economic and sociological combined total measure that is computed to reflect the economic and social well being of population by region, in terms of income, education and employment characteristics of individuals and households.
As a key factor in determining consumption habits and trends, Socioeconomic Status acts as a compass for firms that would like to expand their services in new regions by opening new locations and branches. SES dataset offered by VisioThink (version 2012Q4) includes population breakdown by SES indicator for all 81 provinces and their districts (ilçe), and for a total of 5249 sub-districts (mahalle), a dataset that you can use in your business to make more accurate and healthy decisions.
The Database is available for purchase in two formats:
Socioeconomic classes of general population demonstrate the following consumption habits:
SES Class A:
Members of this population class prefer to live in rental residences and would like to enjoy a certain level comfort at home. They constantly use technology and therefore offer a good potential for the electronics consumer market. They have a high ratio of car ownership and they consume fast and frozen food. Almost all of them own a cell phone. A large portion of them read newspapers and they are also good customers for banking services and products. They have a high subscription ratio for paid TV services.
SES Class B:
Members of this class are in general similar to Class A members. About half of them own a car and almost all of them own a cell phone. Number of households in this class with no children is very low. A large portion of them uses bank loans. They consume very little “open” food and cleaning products. About a quarter of them are subscribed for paid TV services.
SES Class C:
More than half of this class is composed of households of 3 or 4. About 90% of them own a cell phone. Almost half of them own a car, but usually this is a second-hand car. Adult members of the household usually lack university education and degree. They have a high ratio of using “open” food products, and they also consume to a certain extent “open” cleaning products. Their use of bank loans is low.
SES Class D:
The households in this class and in class E are crowded families with many children. Their use of new technology products is low. They also have a low ratio of car ownership.
SES Class E:
The households in this class have a large number of family members, including as many as 6 children and even more. About half of them own a cell phone. They rarely read newspapers and magazines. They prefer “open” food and cleaning products. They have a very low ratio of using bank loans.
İstanbul SES Class AB population distribution per sq.km at sub-district (mahalle) resolution
Ankara SES Class AB population distribution per sq.km at sub-district (mahalle) resolution
Gaziantep SES Class AB population distribution per sq.km at sub-district (mahalle) resolution